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Who works here?

Evoke Type Studio was founded by type designer Amber Axelton.

What's a license? How do I know which one I need?

A license grants you specific rights to use the typeface software. In brief, you would want a Personal License if you are wanting to use one of my typefaces for your own personal use. You would want a Commercial License if you intend to use a typeface for business reasons or for any products that you intend to sell for profit. If you would like to embed a typeface into a website, you would want a Web Font License.


You can find more information about Licensing here.

If see a problem with one of your fonts. Will you fix it?

Yes, absolutely. If you happen to find a problem with one of the fonts you purchased (which may happen, I am only human, after all), please let me know and I would be happy to make a correction. I cannot guarantee that I will be able to get to it immediately as that would depend on my schedule availability, but I will address it when I can.

Why would a company want a custom typeface?

A custom typeface can provide a number of benefits for a company's brand. It allows the company to create a unique and distinctive visual identity that stands out from competitors as well as help reinforce the brand's values and personality. Additionally, a custom typeface can be designed with specific applications in mind, such as for use in digital or print media, ensuring that the brand's messaging is consistent across all platforms. Overall, investing in a custom typeface can be a powerful way for a company to elevate their brand and create a lasting impression on their audience.

I am interested in a custom typeface. How much does it cost?

The short answer is: it depends. There are many aspects to consider when designing a custom typeface, including:


What glyphs are necessary? How many languages need to be covered? How many weights and/or widths are you looking for? What mediums are you intending this typeface to be viewed on - print, TV, apps, web? All of these aspects are taken into consideration when determining the cost and licensing of a custom typeface project.