When I started creating my matchbox art prints, I used place-holder fonts for the first few designs. I went to Adobe Fonts for visual inspiration to help me narrow down some styles that I thought represented the neighborhoods I had chosen for my art...

If you’ve ever come across the word “giclée” while browsing art, you might’ve wondered what exactly that means, and why some prints cost more than others. Let’s break it down in a simple, non-technical way (because art should feel enjoyable, not con...

Let’s take a peek at the process for one of my most requested script styles for custom art orders. Pasadena is a fun ribbon script style that is usually slightly condensed, has a normal x-height and often travels slightly uphill. I like to add some ...

I have a bit of an obsession with postcards. I buy them all the time while traveling. We usually get a set to mail out to friends and family and another to keep for ourselves as little mementos.

When hanging art in my home, I almost always gravitate to a matted frame. That’s because, to me, matted art just looks better. Matted frames are a great way to elevate an art print. The added space around the print gives the artwork a chance to brea...

We're so used to seeing dark type on a light background. But did you know that at the same size, light type on a dark background appears larger? In this article, we'll look at how I use color to help give balance to a Custom Art Print.

While it’s quite easy to ship small art prints in a flat mailer, larger prints and posters usually get shipped in a tube. This helps protect them during shipping, and makes the shipping more economical (can you imagine how costly it would be to ship...

I absolutely love my art prints and posters, but after several months of only offering these larger format items, I wanted to add something else on a smaller scale. When we travel, we usually grab several postcards. Some for ourselves as a little me...

With three different kinds of elements to choose from (and 22 total), each layout request is entirely unique, so each order needs to be assessed individually. Here's the general method I use when creating a new layout.

When I first started designing these art prints, I had very muted colors in mind. I never thought of myself as a bold colors girl. Instead, I usually gravitated toward a neutral color scheme. Each of my first four cities were initially designed in o...

You may have noticed that many of my art prints are also available as poster versions. Initially, I set out to only create art prints, but after a few requests for more size options, I started looking into a different type of paper that would be mor...

When I first started thinking about offering art prints, I knew I wanted a high-quality paper but wasn’t sure where to start. Most of my sales came from my Etsy store at the time (I was selling downloadable digital art then), and I was still a nomad...

When I created Evoke Type Studio in 2023, I was solely focused on designing typefaces. But even when I was brainstorming names, I knew I wanted to leave the door open for something else, even if I wasn’t yet sure what that was. So, rather than calli...